United Kingdom Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The United Kingdom Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

United Kingdom Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

United Kingdom Pet Food Market Size

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United Kingdom Pet Food Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 7.84 Billion
Market Size (2030) USD 9.09 Billion
CAGR (2025 - 2030) 2.99 %
Market Concentration Low

Major Players

United Kingdom Pet Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of United Kingdom Pet Food Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

United Kingdom Pet Food Market Analysis

The United Kingdom Pet Food Market size is estimated at 7.84 billion USD in 2025, and is expected to reach 9.09 billion USD by 2030, growing at a CAGR of 2.99% during the forecast period (2025-2030).

The United Kingdom pet food industry is experiencing a significant transformation driven by changing consumer preferences and retail dynamics. The pet population in the country reached a remarkable 38.4 million in 2022, creating a substantial consumer base for pet food market size products. Traditional retail channels are evolving to meet changing consumer needs, with major retailers expanding their presence, exemplified by Tesco's operation of 2,839 stores across the United Kingdom in 2023. The retail landscape is becoming increasingly competitive as stores focus on offering premium and specialized pet food products alongside regular groceries.


The industry is witnessing a notable shift towards omnichannel distribution strategies, with online channels gaining significant traction. Online platforms have emerged as a crucial distribution channel, accounting for 25.2% of the UK pet food market in 2022. This shift is driven by the convenience of home delivery, competitive pricing, and the ability to access a wider range of products. Retailers are responding by strengthening their digital presence and implementing integrated online-offline strategies to enhance customer experience and reach.


Product innovation and premiumization are reshaping the market landscape, with manufacturers focusing on developing specialized nutrition solutions. Major industry players are actively launching new products to meet evolving consumer demands, as evidenced by Mars Incorporated's introduction of new Pedigree Multivitamins in March 2023, featuring formulations developed with the Waltham Petcare Science Institute team. The industry is seeing increased emphasis on natural ingredients, specialized diets, and functional benefits in pet food products.


The market structure continues to evolve with pet food and treats collectively representing 86.3% of the pet food market share in 2022, indicating strong consumer preference for commercial pet food products. The distribution network is becoming more sophisticated, with supermarkets and specialty stores expanding their pet food sections to include premium brands and specialized nutrition products. This evolution is accompanied by an increased focus on product education and consumer awareness, with retailers and manufacturers investing in informative marketing campaigns and in-store displays to help pet owners make informed purchasing decisions.

Segment Analysis: PET FOOD PRODUCT

Food Segment in UK Pet Food Market

The food segment dominates the United Kingdom pet food products industry, accounting for approximately 74% of the total market value in 2024. This substantial pet food market share is primarily driven by the growing number of pet adoptions and changing consumer preferences toward commercial pet food products. Pet owners are increasingly choosing dry and wet pet food market products that are blended with functional ingredients to ensure optimal nutrition for their pets. The segment's strong performance is further supported by the rising trend of pet humanization, where owners treat their pets as family members and prioritize high-quality nutrition. Major retailers and supermarket chains across the UK maintain extensive pet food sections, offering a wide variety of options including premium brands, grain-free alternatives, and specialized formulations for different life stages and breeds.

Market Analysis of United Kingdom Pet Food Market: Chart for PET FOOD PRODUCT

Pet Nutraceuticals/Supplements Segment in UK Pet Food Market

The pet nutraceuticals/supplements segment is experiencing remarkable growth in the UK pet food market, projected to expand at a CAGR of approximately 10% during 2024-2029. This accelerated growth is driven by increasing awareness among pet owners about preventive healthcare and the importance of supplemental nutrition. The segment's expansion is particularly notable in products containing vitamins and minerals, probiotics, and omega-3 fatty acids, which are gaining popularity for their various health benefits. Pet owners are increasingly recognizing the role of supplements in maintaining their pets' overall well-being, including joint health, digestive function, and immune system support. The trend is further strengthened by veterinarians' recommendations and the growing availability of innovative supplement formulations through various distribution channels.

Remaining Segments in Pet Food Product Market

The pet treats and veterinary diets segments play crucial roles in completing the UK pet food market landscape. Pet treats serve multiple purposes beyond simple indulgence, including training rewards, dental health maintenance, and supplementary nutrition. These products are increasingly incorporating functional ingredients and natural formulations to appeal to health-conscious pet owners. Meanwhile, the veterinary diets segment addresses specific health conditions and dietary requirements, offering specialized nutrition for pets with various medical conditions. Both segments benefit from the ongoing premiumization trend in the premium pet food industry, with manufacturers focusing on high-quality ingredients and targeted health benefits to meet evolving consumer demands.

Segment Analysis: PETS

Dogs Segment in UK Pet Food Market

The dogs segment continues to dominate the UK dog food market, commanding approximately 44% market share in 2024, representing a value of USD 3.4 billion. This significant market position is primarily attributed to the large dog population in the United Kingdom, with dogs being the most commonly owned pets. The segment's strength is further reinforced by the higher per capita consumption of pet food by dogs compared to other pets, as well as the increasing trend of pet humanization where owners are willing to spend more on premium and specialized dog food products. The segment's robust performance is also supported by the wide range of available products, including dry food, wet food, treats, and specialized veterinary diets, catering to various breeds, ages, and health conditions.

Dogs Segment Growth in UK Pet Food Market

The dogs segment is projected to maintain its market leadership with strong growth, expected to expand at a CAGR of approximately 3% during 2024-2029. This growth trajectory is driven by several key factors, including the increasing adoption of commercial pet food products over home-cooked alternatives, rising awareness about pet health and nutrition, and the growing demand for premium and specialized dog food products. The segment's growth is further supported by innovations in product formulations, including grain-free options, natural ingredients, and functional additives that address specific health concerns. Additionally, the expanding range of distribution channels, particularly the rise of e-commerce platforms, is making dog food products more accessible to pet owners across the country.

Remaining Segments in Pet Segmentation

The cats and other pets segments form significant portions of the UK pet food market, each serving distinct consumer needs and preferences. The cats segment maintains its position as the second-largest category, driven by the growing cat population in urban areas and increasing demand for specialized feline nutrition products. The other pets segment, which includes birds, fish, and small mammals, represents a diverse market with unique nutritional requirements and specialized product formulations. Both segments benefit from the overall trend of pet humanization and the increasing focus on pet health and wellness, contributing to the market's diversity and comprehensive product offerings.

Segment Analysis: DISTRIBUTION CHANNEL

Supermarkets/Hypermarkets Segment in UK Pet Food Market

Supermarkets and hypermarkets continue to dominate the UK pet food distribution landscape, holding approximately 34% market share in 2024. This channel's prominence is driven by major retail chains like Tesco, Asda, Sainsbury's, Morrisons, and Waitrose, which operate extensive networks of stores throughout the United Kingdom. These retailers have dedicated pet sections offering a comprehensive range of products, from standard pet food to premium brands. The success of supermarkets and hypermarkets can be attributed to their ability to provide a one-stop shopping experience, allowing pet owners to purchase pet food alongside their regular grocery shopping. The channel's strength is further enhanced by competitive pricing strategies, regular promotional offers, and the availability of both mainstream and premium pet food brands. Additionally, these retailers maintain strong relationships with leading pet food competitors, ensuring consistent product availability and diverse selection across different price points and categories.

Online Channel Segment in UK Pet Food Market

The online channel is experiencing remarkable growth in the UK pet food market, projected to expand at approximately 4% CAGR from 2024 to 2029. This growth is being driven by the increasing digitalization of retail and changing consumer preferences towards convenient shopping options. Major e-commerce platforms like Monster Pet Supplies, Zooplus, Pets at Home, Chewy, Amazon, and Fetch are continuously enhancing their digital capabilities and expanding their product offerings. The channel's growth is supported by features such as auto-replenishment services, personalized recommendations, and competitive pricing strategies. Online retailers are also investing in efficient delivery systems and user-friendly interfaces to improve the overall shopping experience. The segment's expansion is further fueled by the integration of advanced technologies, mobile shopping applications, and the ability to offer detailed product information and customer reviews, making it easier for pet owners to make informed purchasing decisions.

Remaining Segments in Distribution Channel

The other distribution channels in the UK pet food market include specialty stores, convenience stores, and various other retail formats such as veterinary clinics, pet shelters, and feed stores. Specialty stores stand out for their expert staff, personalized service, and comprehensive product knowledge, making them particularly attractive to pet owners seeking specific dietary solutions or premium products. Convenience stores serve as quick-access points for pet food purchases, though they typically offer a more limited selection. Veterinary clinics and pet shelters play a crucial role in distributing specialized pet food products, particularly prescription diets and therapeutic formulations. These channels collectively contribute to creating a diverse and accessible pet food retail environment, each serving distinct consumer needs and preferences in the market.

United Kingdom Pet Food Industry Overview

Top Companies in United Kingdom Pet Food Market

The leading companies in the UK pet food market are demonstrating a strong commitment to product innovation, particularly focusing on natural ingredients, specialized nutrition, and premium offerings. Companies are actively expanding their portfolios through new product launches targeting specific dietary needs, health conditions, and pet life stages. Operational agility is evident through the establishment of robust distribution networks combining traditional retail channels with growing e-commerce platforms. Strategic moves predominantly involve acquisitions of natural and premium pet food brands to strengthen market positions and expand product ranges. Companies are also investing in manufacturing facilities expansion and forming partnerships with e-commerce platforms and veterinary clinics to enhance their market presence and distribution capabilities. This comprehensive approach is highlighted in the report on the pet food market.

Global Players Dominate Fragmented Market Structure

The UK pet food market exhibits a fragmented competitive landscape dominated by global multinational corporations with diverse product portfolios spanning multiple pet care segments. These major players leverage their extensive research capabilities, established brand recognition, and sophisticated distribution networks to maintain their market positions. Local players and specialists maintain their presence through a focus on premium segments and specialized nutrition offerings, though their market share remains relatively smaller compared to global conglomerates.


The market has witnessed significant merger and acquisition activity, particularly focused on premium and natural pet food brands. Global players are actively acquiring smaller specialized companies to expand their presence in growing segments such as natural, organic, and functional pet foods. This consolidation trend is driven by the need to acquire innovative products, access new distribution channels, and strengthen positions in premium segments, while smaller companies seek strategic partnerships to leverage larger players' distribution networks and manufacturing capabilities. This dynamic is reflected in the analysis of the pet food industry, which highlights the strategies for pet food company market share.

Innovation and Distribution Key to Growth

Success in the UK pet food market increasingly depends on companies' ability to innovate across product formulations, packaging, and delivery formats while maintaining strong relationships with veterinarians and pet specialty retailers. Incumbents must focus on premium positioning, sustainable practices, and digital transformation to maintain their market share. Companies need to develop comprehensive omnichannel strategies combining traditional retail presence with strong e-commerce capabilities to address evolving consumer purchasing patterns.


For contenders looking to gain ground, focusing on niche segments, developing innovative products addressing specific pet health concerns, and building strong direct-to-consumer relationships are crucial strategies. The market shows limited substitution risk due to growing pet humanization trends and increasing preference for commercial pet food over home-prepared alternatives. Regulatory compliance, particularly regarding ingredient sourcing and labeling requirements, remains crucial for all market participants. Companies must also address growing consumer concerns about sustainability and transparency in their operations to maintain a competitive advantage. The largest pet food companies in the UK are leading the way in these initiatives, as shown in the analysis of pet food market share by brand.

United Kingdom Pet Food Market Leaders

  1. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  2. Mars Incorporated

  3. Nestle (Purina)

  4. Schell & Kampeter Inc. (Diamond Pet Foods)

  5. Virbac

  6. *Disclaimer: Major Players sorted in no particular order
United Kingdom Pet Food Market Concentration
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United Kingdom Pet Food Market News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

United Kingdom Pet Food Market
United Kingdom Pet Food Market
United Kingdom Pet Food Market
United Kingdom Pet Food Market

United Kingdom Pet Food Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Pet Food Product
    • 5.1.1 Food
    • 5.1.1.1 By Sub Product
    • 5.1.1.1.1 Dry Pet Food
    • 5.1.1.1.1.1 By Sub Dry Pet Food
    • 5.1.1.1.1.1.1 Kibbles
    • 5.1.1.1.1.1.2 Other Dry Pet Food
    • 5.1.1.1.2 Wet Pet Food
    • 5.1.2 Pet Nutraceuticals/Supplements
    • 5.1.2.1 By Sub Product
    • 5.1.2.1.1 Milk Bioactives
    • 5.1.2.1.2 Omega-3 Fatty Acids
    • 5.1.2.1.3 Probiotics
    • 5.1.2.1.4 Proteins and Peptides
    • 5.1.2.1.5 Vitamins and Minerals
    • 5.1.2.1.6 Other Nutraceuticals
    • 5.1.3 Pet Treats
    • 5.1.3.1 By Sub Product
    • 5.1.3.1.1 Crunchy Treats
    • 5.1.3.1.2 Dental Treats
    • 5.1.3.1.3 Freeze-dried and Jerky Treats
    • 5.1.3.1.4 Soft & Chewy Treats
    • 5.1.3.1.5 Other Treats
    • 5.1.4 Pet Veterinary Diets
    • 5.1.4.1 By Sub Product
    • 5.1.4.1.1 Diabetes
    • 5.1.4.1.2 Digestive Sensitivity
    • 5.1.4.1.3 Oral Care Diets
    • 5.1.4.1.4 Renal
    • 5.1.4.1.5 Urinary tract disease
    • 5.1.4.1.6 Other Veterinary Diets
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Alltech
    • 6.4.2 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 6.4.4 Dechra Pharmaceuticals PLC
    • 6.4.5 FARMINA PET FOODS
    • 6.4.6 General Mills Inc.
    • 6.4.7 Mars Incorporated
    • 6.4.8 Nestle (Purina)
    • 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, UNITED KINGDOM, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, UNITED KINGDOM, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, UNITED KINGDOM, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, UNITED KINGDOM, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, UNITED KINGDOM, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, UNITED KINGDOM, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 15:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 16:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 17:  
  2. VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 19:  
  2. VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VOLUME OF KIBBLES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 22:  
  2. VALUE OF KIBBLES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 24:  
  2. VOLUME OF OTHER DRY PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 25:  
  2. VALUE OF OTHER DRY PET FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 26:  
  2. VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 27:  
  2. VOLUME OF WET PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 28:  
  2. VALUE OF WET PET FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 30:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 32:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 33:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF MILK BIOACTIVES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 37:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 40:  
  2. VOLUME OF PROBIOTICS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF PROBIOTICS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 42:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 43:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 44:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 46:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 47:  
  2. VALUE OF VITAMINS AND MINERALS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 48:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 49:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 50:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 52:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 54:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 55:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 56:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 57:  
  2. VALUE OF CRUNCHY TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 58:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 59:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 60:  
  2. VALUE OF DENTAL TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 62:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 64:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 65:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 66:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 67:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 68:  
  2. VOLUME OF OTHER TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 69:  
  2. VALUE OF OTHER TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 70:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 71:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 72:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 73:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 74:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 75:  
  2. VOLUME OF DIABETES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 76:  
  2. VALUE OF DIABETES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 77:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 78:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 79:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 80:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 81:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 82:  
  2. VALUE OF ORAL CARE DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 83:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 84:  
  2. VOLUME OF RENAL, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 85:  
  2. VALUE OF RENAL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 86:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 87:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 88:  
  2. VALUE OF URINARY TRACT DISEASE, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 89:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 90:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 91:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 92:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 93:  
  2. VOLUME OF PET FOOD BY PET TYPE, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 94:  
  2. VALUE OF PET FOOD BY PET TYPE, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 95:  
  2. VOLUME SHARE OF PET FOOD BY PET TYPE, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 96:  
  2. VALUE SHARE OF PET FOOD BY PET TYPE, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 97:  
  2. VOLUME OF PET CAT FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 98:  
  2. VALUE OF PET CAT FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 99:  
  2. VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 100:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 101:  
  2. VALUE OF PET DOG FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 102:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 103:  
  2. VOLUME OF OTHER PETS FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 104:  
  2. VALUE OF OTHER PETS FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 105:  
  2. VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 106:  
  2. VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 107:  
  2. VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 108:  
  2. VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 109:  
  2. VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 110:  
  2. VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 111:  
  2. VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 112:  
  2. VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 113:  
  2. VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 114:  
  2. VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 115:  
  2. VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 116:  
  2. VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 117:  
  2. VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 118:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 119:  
  2. VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 120:  
  2. VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 121:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 122:  
  2. VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 123:  
  2. VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 124:  
  2. VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 125:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED KINGDOM, 2017 - 2023
  1. Figure 126:  
  2. MOST ADOPTED STRATEGIES, COUNT, UNITED KINGDOM, 2017 - 2023
  1. Figure 127:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, UNITED KINGDOM

United Kingdom Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
Pet Food Product Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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United Kingdom Pet Food Market Research FAQs

How big is the United Kingdom Pet Food Market?

The United Kingdom Pet Food Market size is expected to reach USD 7.84 billion in 2025 and grow at a CAGR of 2.99% to reach USD 9.09 billion by 2030.

What is the current United Kingdom Pet Food Market size?

In 2025, the United Kingdom Pet Food Market size is expected to reach USD 7.84 billion.

Who are the key players in United Kingdom Pet Food Market?

Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods) and Virbac are the major companies operating in the United Kingdom Pet Food Market.

Which segment has the biggest share in the United Kingdom Pet Food Market?

In the United Kingdom Pet Food Market, the Dogs segment accounts for the largest share by pets.

Which is the fastest growing segment in the United Kingdom Pet Food Market?

In 2025, the Dogs segment accounts for the fastest growing by pets in the United Kingdom Pet Food Market.

What years does this United Kingdom Pet Food Market cover, and what was the market size in 2025?

In 2025, the United Kingdom Pet Food Market size was estimated at 7.84 billion. The report covers the United Kingdom Pet Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United Kingdom Pet Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

United Kingdom Pet Food Market Research

Mordor Intelligence provides a comprehensive analysis of the pet food industry by thoroughly examining the UK pet food landscape. Our expertise covers the entire spectrum of pet food industry trends. This includes the dynamics of the premium pet food industry and developments in the organic pet food market. The report offers in-depth coverage of pet food processing market operations and animal food market dynamics. It also explores emerging pet food trends. This information is available in an easy-to-read report PDF format for download.

Stakeholders in the pet care market UK benefit from our detailed analysis of pet industry statistics UK and thorough pet food industry analysis. The report investigates crucial aspects such as pet food development UK, the evolution of the pet accessories market, and innovations in the pet food products industry. Our research methodology incorporates pet food market research techniques that provide actionable insights for industry participants. Additionally, our pet food market analysis covers everything from pet food competitors to pet industry UK growth patterns, ensuring a comprehensive understanding of market dynamics.

Pet Food Market UK Report Snapshots